As an example. An image of Company email list brown is perfect for me. Which i found in a post about conversions throughout the marketing funnel on kissmetrics . Traffic flows - image by morgan brown - tristanelosegui.com is there consistency between the keywords entered by the user. The creativity and what we find on the landing page? If we analyze the landing page . Are there vanishing points ? Are we inviting our users to leave with other calls to action? (other promos. Social networks. Etc.) is there an obstacle that we could remove? What happens from the first click to the conversion? What will the user find? Is there a barrier that needs to be overcome? Are there vanishing points on that path? Have we defined the appropriate metrics and kpis to know if we are doing things right? Sometimes we see actions that take us to a landing. From there they take us to facebook and from there Company email list.... We have already lost a sale . Visually. I imagine Company email list the optimization of this 'path'. Like a map that we must draw. In which all the paths are related to each other. And all lead to the same point. The landing page where the user can fulfill the objective. Traffic flows oriented to the final conversion - tristán elósegui create a path that guides our audience to the objective defined in the strategy this way of thinking combines online marketing. Usability. Analytics and above all a lot of logic. Have you considered this kind of thing in your strategies? And if you are designing a specific action. Have you thought about what it contributes to the global strategy? Does that action make sense if we join it with the rest of the 'paths'? Does it produce a leak point in that flow of traffic that leads users to meet the objective set? Last tuesday. November Company email list. The xlviii control awards gala was held Company email list. Pioneers in recognizing excellence in advertising and marketing work. And the oldest in spain within its category. The awards recognize the best work of the year in all areas of our profession. Awards time of the awards ceremony for the companies in the category the setting for this delivery of the 2017 control awards was the emblematic madrid restaurant casa de mónico . An ideal festive event to exchange congratulations. Share projects and reiterate the growing optimism after successfully standing up to the crisis in the sector. Once again. The edition gives voice and vote to the readers. Who month after month. Together with the evaluations of an expert and quality jury . Enthusiastically vote for their favorite jobs. Agencies and professionals to recognize all the agents involved in our industry: from campaigns Company email list.