Speaking of destinations, where do Phrasee and Currys plan to go next with their partnership? One area that Currys is currently looking at is its programme for helping customers to make better use of their newly-purchased tech. “We do have a really well-structured welcome programme for our customers where we help them better use the tech that they just bought; so it’d be really interesting to use Phrasee, and Phrasee X technology, to improve that customer journey that’s completely experience-led and service-led,” Lopes says.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
“Another area that we’re also looking at is end-of-product life cycle; so, if a washing machine is seven years old, if a TV is seven years old, that’s a long time ago that you engaged with us – so, how can we use Phrasee, and how can we use Phrasee X, to get that saliency and get the message out there of reactivating with Currys after a long purchase cycle?
“We’re really working on an end of product lifecycle programme where we can reactivate customers and upgrade their tech to greener and more environmentally friendly products.”
“We’re always working with Saul, and Saul’s team, to find new applications and new use cases,” adds Malm. “The great thing about Phrasee’s customers is that we’re always pushing them, and they’re always pushing us. That’s why the technology – in terms of capabilities – has advanced so quickly, and why Phrasee as a business has grown so much in the last few years.”2022: A sustainability reckoning for digital marketing and advertising