Nio Life, the EV maker's unit focused on lifestyle products, has opened a flagship store on Alibaba's Tmall platform, the CnEVPost reported, citing the company. Nio Life was launched in 2018 and has a network of over 500 designers around the world; so far it has developed 813 new products and delivered over 2.8 million Nio Life merchandising items to users. Tmall.com is Alibaba's business-to-consumer e-commerce platform where local Chinese and international companies sell branded products to consumers in the Greater China area. Liu Jie, the head and senior director of NIO Life, had revealed in October last year that there are car owners and non-car owners who buy NIO lifestyle products, with a ratio of 1:1. "Our core audience group is the new middle class in first and second-tier cities, mostly male car owners." The company said at that time that it sees the move to a third-party platform as a means for establishing an online closed-loop service system to better serve a younger generation of Chinese consumers. Nio's store is likely to be restricted to sales of its lifestyle brand, although it is likely the company could use its presence to push products related to its cars in the future. BABA and NIO Price Movement: Alibaba's shares were up 1.07% to $ 208.21 on Friday, and Nio's shares were up 6.34% to $ 33.20 . Buying Tmall Supermarket Card at z2u.com has low price is its biggest advantage, and it is also the reason why many customers buy back in https://www.z2u.com/tmall/Top-Up-2-16485. The price of Tmall Supermarket Card on z2u is lower than the market price.The fast delivery speed of the website is also commendable. The staff on the site take turns working online all day to ensure that all orders are completed within 15 minutes!